This highly coveted industry award is presented to the one company that has demonstrated the highest excellence in pet product design. This year, Pet Fashion Week NY has chosen "pet dinnerware" as its featured category for the PFW Lifestyle Innovation Award. A total of eight pet dinnerware designs have been chosen from over 35 entries for the 2008 PFW Lifestyle Innovation Award and the results are in!
2008 PFW LIFESTYLE INNOVATION AWARD FINALISTS
CONGRATULATIONS! |
HUGX Designers The HugX 401 series® is a total re-think on dog dining. The bowl, which has no corners (no food traps), is angled at 32.5° from the horizontal allowing food to always fall into the center of the bowl while improving digestive issues. Each bowl has specific grips characterized subtly as ears and a tongue to prevent the user from touching food. Held in an aluminum holder which resembles the character of a dog’s body, its narrow waist creates an easy grip or handle for the user, keeping their hands away from the contents of the bowl. The high grip rubber feet and a wide foot print of the holder, prevent toppling or movement around the floor. As the dog feeds at the bespoke angle and food gravitates to the center of the bowl, a greater amount of downward pressure is exerted than side wards - the bowl, within the holder, sits firmly on the ground.
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ALESSI Designer Undeniably charming as well as practical the Tigrito cat bowl features removable stainless steel dishes and a perfectly placed handle to help lessen the strain on your back when your favorite feline friend is in need of food or water. If you are a dog person you will probably think the Tigrito cat bowl is a wonderful product. If you are a cat person you will probably think that the Tigrito cat bowl is a household necessity. Available in three playful colors suited for modern décor. |
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HEPPER Designer The NomNom, designed for cats and small dogs, offers an elegant and functional dining experience. Its shallow trays discourage gorging and eliminate stale bits of food found at the bottom of traditional bowls. For the hungry pet, this design also includes not only one, but two removable stainless steel trays so that one is always clean and ready. Another unique feature of the Nomnom is its ribbed trays which prevents food from sliding around. A wide lip around the ceramic base was added to catch drips and dropped food.
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CONTECH,
INC. Designer Together with its sister design, the EatBetter™ Bowl, this duo takes into consideration the full pet dining experience. The DrinkBetter™ Bowl is designed to encourage dogs to drink at a slower and healthier pace. The bowl’s unique float configuration allows access to a small amount of water at a time, limiting spills and reducing instances of choking and vomiting. The design also decreases muzzle staining and keeps ears dry. |
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KEVY
K DESIGNS Designer Each Kevy K stone feeder is exquisitely hand carved and polished to a smooth and seamless finish by highly skilled craftsmen. The 4” high feeders provide better digestion and proper eating posture for breeds less than 10 lbs while the solid heavy stone feeders, weighing in at 8lbs, prevent rambunctious pets from moving, tipping over and damaging their feeding bowls. A stainless steel water/food bowl, finished in satin, is used to compliment the beautiful marble, onyx and travertine. Durable 0.7mm thick stainless bowls are dishwasher safe and easy to clean but best of all, no two are alike.
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UNLEASHED
LIFE Designers This Japanese inspired collection is a combination of style and function. With its removable top, this raised feeder offers storage below the dining surface for treats or a collar and lead. The zebra wood and java finish allows this design to fit in well with any modern home décor and its removable stainless steel bowls make for easy cleaning.
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VIVID
PRODUCT DESIGN Designer A one-part design, this bowl is an all around consideration of innovation and economic design. Its built in mat protects your floor from spills while creating a natural suction allowing the bowl to stay in one place. In addition, its sound dampening qualities of rubber means that collars won’t ping on the rim allowing your pooch (and you) to eat in peace. This bowl is simple, effective and most of all, fun! |
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WHINER
& DINER Designers For all the go-green dog lovers who care about both style as well as saving our planet, this bowl is the ultimate eco-friendly design. These elevated pet feeders are individually hand-crafted out of authentic wooden wine crates from prestigious European, Californian and Chilean vineyards. Fitted with embossed paw print, stainless steel bowls, each design is available in natural, stained or hand painted wood and no two are alike.
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The selected designs for the PFW Lifestyle Innovation Award (shown above)
will be on display in the lobby of the Metropolitan Pavilion on August
23rd and 24th 2008. The winner, chosen by a jury of designers, educators,
and pet industry professionals, will be announced on Sunday, August 24th
2008 at the PFW Awards Ceremony.
Pet Fashion Week NY would like to thank ALL companies that submitted their designs for consideration and hope that this will inspire new product development for the 2009 PFW Lifestyle Innovation Award featuring the latest in the category of "Pet Playtime".
The winner of the 2008 PFW Lifestyle Innovation Award will receive:
• $2,000 Cash prize
• $2,500 Booth credit towards Pet Fashion Week NY 09
• Commemorative 2008 PFW Lifestyle Innovation Award trophy
• Presence on the Pet Fashion Week website
• Full page ad in The Pet Elite magazine ($5,000 value)
• Presence on The Pet Elite website
• Presence on PupStyle.com, featuring the best in pet product design
• Presence in the Pet Fashion Week NY 08 post show press release, mailed to over 300 international media outlets.
The 2008 PFW Lifestyle Innovation Award is made possible through the generous support of its sponsors; The Pet Elite, Pet Business, and PupStyle.com. For information about the PFW Designer Platform or how to become a sponsor, please email Daniel Gagnon at dgagnon@petfashionweek.com.
PAST AWARD WINNERS
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2008 PFW Lifestyle Innovation Award Category Winning
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2007 PFW Lifestyle Innovation Award sponsored by Legally Blonde Category Winning
Design |
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2006 PFW Lifestyle Innovation Award sponsored by Lands End Category Winning
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